As I continue to search for an appropriate, exciting, and rewarding internship experience, I spend a great deal of time researching organizations and industries that I am interested in.
As I have stated before, I am currently attracted to the collaboration of traditional communication and digital media. This article, from Business2community, explores six social media trends to look out for in 2014.
Businesses are catching on to the effectiveness of digital communication and the means in which to attract consumers. This is only going to continue and evolve; these six trends are just the tip of the iceberg.
It is fascinating to watch technology constantly revolutionize itself and the market. The internet is a breeding ground of new ideas, ways, and means of engaging consumers. These kinds of trends affect the success of the communications industry. Professionals have to be current and willing to keep up with changes, as well as understanding how to use these changes effectively.
Critically watching successful (and terrible) campaigns unfold as a result of digital and social media has been a large part of my curriculum this semester. I find it very interesting, will continue to explore, and hope to one day (very soon) work on one of these successful projects.